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49

What is the digital single market and why

is it necessary?

In 2010, with Europe in the midst of a macroe-

conomic crisis, the new European strategy for

the coming decade was published under the ti-

tle

Europe 2020

. The role of this strategy, the

successor to the Lisbon Strategy, was to estab-

lish the goals and actions that would not just

enable Europe to come out of the crisis but

would also put it back on the path to growth.

Three adjectives describe this growth:

smart

,

based on the added value that comes from in-

novation;

sustainable

, reducing our economy’s

carbon footprint; and

inclusive

, seeking social

cohesion and poverty reduction.

These ideas about what Europe should be like

in 2020 were used as the basis for defining a set of

specific goals that make it possible to measure pro-

gress and to identify how much work still needs to

be done. The Europe 2020 Strategy establishes five

objectives: employment, R&D, climate change,

education, and the fight against poverty and social

exclusion. Each of these objectives is accompanied

by a series of indicators, adapted to reflect the ac-

tual situation in each country, which has to exceed

a given threshold by 2020.

In order to achieve these objectives, seven

key initiatives have been established to develop

the smart, sustainable, inclusive growth that the

strategy aims to deliver. The first of these initia-

tives is the Digital Agenda for Europe, whose

aim is to promote the use of new technologies

in order to foster innovation and economic

growth. This Digital Agenda for Europe, in turn,

consists of seven pillars, one of which is the

achievement of the Digital Single Market which

is the focus of this report.

Digital Single Market

As noted above, in 2010 Europe was in the

midst of a major economic crisis that required

measures to enable it to exit the crisis and re-

cover lost growth. One of the objectives is to

increase the efficiency of European businesses

and to help them become more competitive

globally, in turn enabling them to generate jobs

and resources.

Another issue that required attention was

the need to strengthen Europe’s position in the

internet economy. In amore and more intercon-

nected and globalized world, the low profile of

Progress towards a european

digital single market in 2014

Jorge Pérez Martínez, Carlos González Valderrama